Digital Marking Course


Module I - Digital Marketing Overview

What Digital Marketing Exactly Is?
• What is SEO (Search Engine Optimization)?
• What is SERP (Search Engine Results Pages)?
• What is SEM (Search Engine Marketing)?
• What is SMO (Social Media Optimization)?
• What is SMM (Social Media Marketing)?
• What is Blogging & Purpose of Blogging?
• What is Adsense & Affiliates?
• What is Email Marketing?
• What is Mobile Marketing?
• What is Online Reputation Management?

Module II – Domain Registration Web Designing & Hosting

Website Designing & Hosting
• What is HTML, PHP, CSS & Java Script
• Different Qualities of Websites
• Static & Dynamic Websites
• Start Designing Websites
• Purchasing Domain Names
• Purchasing Web Hosting
• Connecting Domain & Hosting
• FTP Users & Using File Zila.
• Domain Control Panels
• Web Hosting Control Panels

Module III– Keyword Research with Google Keyword Planner

What are Keywords and Key phrases
• Why Keywords are Important in SEO
• What is Keywords Research
• Why Keyword Research in Important in SEO
• What is Google Keyword Planner
• How to Use Google Keyword Planner
• Analyzing Keyword Competition
• Exact, Phrase and Broad Match in Keywords Research
• Finding Best Keywords for Our Website.

Module IV - SEO (Search Engine Optimization) Course Details

2. Off Page Optimization – SEO

What is Off Page SEO?
• Why Off Page is Important?
• What Are Backlinks?
• Backlinks Creation Methods
• Difference Between Do Follow and No Follow Backlinks
• What is Google Page Rank
• How To Increase Google Page Rank
• Web Directory Submissions
• Social Bookmarking
• Article Writing & Submission
• Press Release Writing & Submissions
• Comment Writing
• Guest Blogging
• Classifieds posting
• Forum Posting
• Link Exchange (one way, two way and three way)
• Search Engine Submissions
• RSS Feeds

Module IV - SEO (Search Engine Optimization) Course Details

1. On Page Optimization - SEO

Getting Started with Head Section
• Understanding On Page SEO?
• Domain Name Selection & URL Structuring
• Head Section Optimization
• Meta Tags Optimization
• Optimizing Title Tags, Description Tags, Keywords Tags, Robots Tags
• Optimizing Open Graph Tags
• Redirection Tags
• SEO Friendly Content Writing
• Heading Optimization
• Keyword Density, Keyword Spamming and Keyword Stuffing
• LSI (Latent Semantic Indexing) Technique
• Image Optimization Strategies
• Link Optimization Strategies
• Robots File Creation
• XML Sitemap Creation
• Sitemap Submissions
• Alexa Integration

Module IV - SEO (Search Engine Optimization) Course Details

3. Search Engine Algorithms

What Are Search Engine Algorithms
• Why Search Engine Create Algorithms
• Google Panda Algorithm
• Google Penguin Algorithm
• Google EMD Algorithm
• Google Humming Bird Algorithm
• Google Caffeine Algorithm

Module V – Content Marketing

Understanding Content Marketing
• Importance of content in Digital Marketing
• Creating Fresh and Unique Content
• Tutorials and Event Based Content Marketing
• Content Spinning
• Grammar Checker Tools
• Duplicate Content Checker Tools
• Images in Content
• SEO friendly Content Writing

Module VI - SEO Tools

AHREFS – Website Analysis Tools
• Backlinks Checker Tools
• Moz Domain Authority
• Moz Page Authority
• Plagiarism Checker Tools
• Automatic Sitemap Generator
• SEO Toolbars
• Google URL Submitter
• Google Site command
• Google Cache command
• Google Link command

Module VII – Google Webmaster Tools

Understanding Google Webmaster Tools
• Importance of Google Webmaster Tools.
• Setting Up Google Webmaster Tools Account
• Adding Websites to Google Webmaster Tools
• Tracking the performance of website in Google Webmaster Tools
• Tracking clicks, Impressions, site Position and CTR’s
• Google Manual Penalties
• Google Automatic Penalties
• Using Google Link Disavow Tool
• www and Non www website versions
• GEO Targeting through GWT
• Link Analysis through GWT
• Internal Link Analysis through GWT

Module VIII – Google Analytics Tool

Understanding Google Analytics Tool
Why Google Analytics Tool is Important
Starting with Google Analytics Tool
Setup an account with Google Analytics Tool
Adding site to GAT
Tracking visitors through GAT
Location, Browser, OS and Device tracking through GAT
Real time and offline tracking through GAT
USE behavior tracking through GAT

Module IX - PBN Private Blogs Network

Understanding the concepts of PBN
• Why and Why not to create a PBN
• How to create a Private Blog Network
• How to find Domains for a PBN
• How to find hosting for a PBN
• How to start building links with PBN

Module X – Google Business /Places Listing and GEO Targeting

What is Google Business?
• How to get listed at Google Business Center?
• Google Business Verifications
• Setting Up your Business Profile in Google Places.
• Setting Up Profile Pictures and Cover Photos in Google Business.
• Creating Reviews in Google Places
• Google Business Listing Optimization

Module XI - Search Engine Marketing (Google Adwords)

SEM Introduction
• Understanding Google Adwords
• Account Creation and Setup in Google Adwords
• Campaign Management
• Understanding Text, Display and Video Based Ads.
• Sign-Up With Google Adwords
• How to create PPC campaign
• How to select Keywords for PPC Campaign
• Creating ADs for your PPC Campaign
• How to Manage bids in PPC Campaign
• Creating Display Ads
• Creating Text Ads
• Creating Video Ads
• Ad Extensions
• Monitoring Clicks, Impressions and CTR’s in Adwords
• Making Payments in Google Adwords

Module XII - Google Adwords Certifications

Google Adwords Exams Theoretical Preparation
• Sign Up for Google Adwords Certifications

Module XIII - Email Marketing

What is Email Marketing?
• How to Create HTML Looking Emails?
• How to Send Thousands of Emails Instantly.
• How to get Email List?
• How to Save Your ID from Black Listing?

Module XIV - ORM - Online Reputation Management

• What is ORM?
• How to Manage ORM?
• Creating Positive Reviews.
• Optimizing Review Pages

Module XV - Mobile Marketing

What is Mobile Marketing?
• Sign-Ups With Mobile Marketing Sites?
• Creating Mobile Marketing Campaigns
• Collecting Database
• Sending Bulk Messages

Module XVI- Social Media Optimization

What is Social Media (Basics)?
• Why Social Media is Important for Online Promotion?
• Different kind of Social Media and Networking Sites.

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